TangToEurope is a marketing consultancy which helps you build your brand and business in Europe.
What can we do for you?
We accelerate your local market entry and boost your sales.
We help build your brand in a complex European market with our marketing partners.
We help you set up a local logistic infrastructure and customers service support.
Marketing & Branding
- Quick assessment of the market
- Select target consumer group
- Define brand identity
- Localize website
- Implement social media marketing campaign
Sales
- Define sales strategy
- Contact & introduction of your brand
- Selective distribution / retail channels
E-commerce
- Optimize brand web shop
- Drive traffic
- Increase conversion rate
- Coordinate market places (Amazon, eBay)
Product Development
- Advise local product specifications
- User manual sanity check
- Packaging improvements
Operations & Logistics
- Act as local branch office
- Set up logistic infrastructure
- Organize warehousing & transport
After sales & Customer Service
- Set up European customer support
- Collect and analyze consumer feedback
For whom?
OEM / ODM Manufacturers
Start-ups
You are a strong OEM/ODM manufacturer who wishes to go direct to consumers or via distributors.
You have an innovative product or new business and could use some help with your go-to-market plan in Europe.
Who are we?
Joey Tang | 邓威稜
Director | Consultant | Marketing Accelerator
Born in Hong Kong, raised in the Netherlands, Joey is an experienced global marketing professional in Consumer Electronics, with a broad network of marketing agencies, distributors and retailers. He has been active in manufacturing, retail and distribution of electronics since 1997.
“I am passionate about tech innovations that bring joy and convenience to people’s lives. My Chinese heritage and experience allow me to form a bridge between Asian manufacturers and the complex European market. With TangToEurope, my goal is to support entrepreneurs who are at the forefront of technology, accelerating their growth.”
Experience
Business Development Manager
2021 – 2023
Created product framework for Euronics Balance, a new RaaS concept for innovative products to display in retail stores. Scouted different new brands and implemented an international logistics solution.
Country Manager – Benelux
2020 – 2022
Launched the complete range of ZACO robot vacuum cleaners into the Benelux market. Boosted the brand by implementing a social media campaign with influencers & KOLs. Set up a branded web store and operations infrastructure. Opened an International Vendor Account with the largest e-commerce platform in the Benelux, bol.com.
Marketing Accelerator
2018 – 2020
Organized European launch event to agree partnerships with key distributors across Europe.
Business Unit Manager AVC
2014 – 2018
As BU Manager of Added Value Concepts, defined and implemented the IoT strategy for Euronics International. Built strategic partnerships with two well-known audio brands. Scouted new innovative products for the fitness & well-being category.
Senior Product Marketing Manager
2008 – 2014
In different roles managing the Mobility business unit (500+ accessories for iPad/iPone/Macbook/laptop). Drove the Private Label strategy for EMEA, maintaining close ties with local sales teams, key customers and factories in China.
European Product Manager
2007 – 2008
As European Product Manager responsible for marketing the consumables category (toner & ink cartridges). Professionalized the marketing infrastructure.
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Our Team
Our sponsors
The Ocean
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Contact Us
Location
Amstelveen
Contact Us
Phone : + 31 6 4642 2574
Email : joey@tangtoeurope.com